Under Construction
Smartworld Developers (M3M Group) with ELIE SAAB
M3M Elie Saab Noida
Sector 98, Noida-Greater Noida Expressway, Noida, Uttar Pradesh 201304, Noida
M3M India with Jacob and Co · New Launch
Sector 97, Noida Expressway, Noida, Uttar Pradesh 201304, Noida
Overview
M3M Jacob and Co Residences is an ultra-luxury branded residential project in Sector 97, Noida, on the Noida Expressway. Developed by M3M India in partnership with Jacob and Co, the global high-jewellery and watch house founded by Jacob Arabo, it is the first housing project in India under the Jacob and Co brand. M3M India launched it on 16 October 2025, with Jacob Arabo present, and announced a ₹2,100 crore investment on a site of about 6 acres. The project is registered with UP RERA under UPRERAPRJ690055/10/2025, a number quoted by the press and most portals, and buyers should verify it on the official portal.
The product is a low-density tower community of 3, 4 and 5 BHK residences with a servant room. Listings show sizes of about 2,500 sq ft for the 3 BHK, 4,500 sq ft for the 4 BHK and 6,400 sq ft for the 5 BHK, with per sq ft rates of about ₹31,000, ₹32,000 and ₹36,000. That puts the 3 BHK near ₹7.75 Crore, the 4 BHK near ₹14.4 Crore and the 5 BHK near ₹23 Crore, in line with the ₹14 to ₹25 crore range quoted by the company for its premium homes. Listings also show a booking amount of ₹25 Lakh for 3 BHK and ₹50 Lakh for 4 and 5 BHK, and a 25:25:25:25 payment plan.
What sets the project apart is the brand and the planning. Launch coverage said each residence would carry a limited-edition Jacob and Co element, and listings highlight deck balconies, terrace gardens and sky lounges, with very few apartments per floor for privacy. The launch plan was about 150 residences in phase one and about 100 serviced ultra-luxury residences in phase two, and portals quote about 258 units in total.
For buyers searching for M3M Jacob and Co price, floor plan, RERA or possession, the sections below set out the numbers and flag where sources disagree. Land area is quoted as 5.82 or 6 acres, towers as four or five, and possession between 2028 and 2031, so please check the RERA certificate and the signed brochure before booking.
Also exploring branded homes by the same group? See M3M Elie Saab Noida in Sector 98.
Priced from ₹ 7.75 Cr Onwards, with possession scheduled by As per UP RERA (listings cite 2028 to 2031; verify on the RERA certificate). RERA registration: UPRERAPRJ690055/10/2025.
| Project | M3M Jacob and Co Residences, Sector 97, Noida |
|---|---|
| Developer | M3M India in partnership with Jacob and Co |
| Location | Sector 97, Noida Expressway, Noida (UP) 201304 |
| Project type | Ultra-luxury branded high-rise residences |
| Configurations | 3, 4 and 5 BHK with servant room (listings also call them 3.5, 4.5 and 5.5 BHK) |
| Sizes | About 2,500 sq. ft. (3 BHK), 4,500 sq. ft. (4 BHK) and 6,400 sq. ft. (5 BHK) as per listings |
| Project area | About 6 acres (some listings quote 5.82 acres) |
| Total units | About 258 as per listings; launch press cited about 150 plus about 100 serviced residences |
| Entry price | From about ₹7.75 Cr for 3 BHK (about ₹31,000 per sq. ft.) |
| Larger residences | About ₹14.4 Cr (4 BHK) to ₹23 Cr (5 BHK) at ₹32,000 to ₹36,000 per sq. ft. as per listings; launch press quoted ₹14 to ₹25 Cr |
| Booking (EOI) | ₹25 Lakh for 3 BHK and ₹50 Lakh for 4 and 5 BHK as per listings |
| Payment plan | 25:25:25:25 as per listings |
| Launch | 16 October 2025 |
| Status | New launch, under construction |
| RERA registration | UPRERAPRJ690055/10/2025 (verify on UP RERA) |
| Possession | As per UP RERA; listings cite 2028 to 2031 |
Investment Analysis
The first reason is the brand and the scarcity of the product. Jacob and Co chose M3M India for its first housing project in India, and the launch was attended by founder Jacob Arabo. Few Indian cities have branded residences with a global luxury house behind the design, and Noida has very little supply of this kind. M3M India has also partnered with Trump Towers and ELIE SAAB, which shows that Delhi NCR is becoming a branded residence market.
The second reason is location. Sector 97 sits on the Noida Expressway, one of the most established premium corridors in Noida, with road links to central Noida, Greater Noida, the DND Flyway and South Delhi. Noida International Airport at Jewar began commercial flights on 15 June 2026, which adds to the case for the wider Noida belt. Drive times change with traffic, so please confirm them on a site visit.
The third reason is the choice of entry point. The 3 BHK starts near ₹7.75 Crore at about ₹31,000 per sq ft, while the 4 and 5 BHK homes sit near ₹14.4 Crore and ₹23 Crore. The company expects about ₹3,500 crore in revenue over three years, which reflects its confidence in demand. As with any real estate purchase, returns are not guaranteed, and buyers should verify RERA registration, approvals and the possession date independently.
M3M Jacob and Co Residences is the first housing project in India under the Jacob and Co brand, launched by M3M India on 16 October 2025 at Sector 97, Noida. The company announced a ₹2,100 crore investment on a 6-acre site, with about 150 residences in phase one and about 100 serviced ultra-luxury residences in phase two, and quoted a ₹14 to ₹25 crore range for the premium homes. Portals list a lower 3 BHK entry near ₹7.75 Crore, which matches about ₹31,000 per sq ft on 2,500 sq ft, while 4 and 5 BHK homes work out near ₹14.4 Crore and ₹23 Crore at ₹32,000 to ₹36,000 per sq ft. Buyers should check the RERA record, the final price sheet, the payment plan and the possession date, and should compare per sq ft pricing with other branded projects on the expressway.
Appreciation drivers include the Jacob and Co brand, which is new to Indian housing, the Noida Expressway location, low-density planning and the scarcity of branded residences in Noida. Noida International Airport at Jewar began commercial flights on 15 June 2026, which adds to the wider case for the Noida belt. Returns depend on delivery, resale demand and regulation and are not guaranteed.
Ultra-luxury homes usually earn lower rental yields than mid-segment flats because the ticket size is high, so buyers mainly rely on capital appreciation and lifestyle value. The phase-two serviced residences may suit buyers who want a managed product, but no verified yield data exists yet. Treat any rental or appreciation figure as unverified until it is confirmed in writing.
Branded residences are one of the fastest-growing segments in Delhi NCR. M3M India has partnered with Trump Towers, Jacob and Co and ELIE SAAB, and Jacob and Co has earlier lent its name to residential projects such as Jacob and Co x Binghatti Residences in Dubai. Demand comes from HNIs, NRIs, business families and senior executives who want a design-led home with a global label, while supply of such homes in Noida remains limited.
This is general guidance, not financial advice. Verify all details with your ARISE consultant before booking.
Government Investment & Development
Inaugurated on 28 March 2026 with commercial flights from 15 June 2026. Phase 1 capacity is 12 million passengers a year, scalable to 70 million, which supports the wider Noida and Greater Noida real estate belt.
The expressway is a high-capacity corridor that links Noida, Greater Noida, the DND Flyway and Delhi, and it is home to many premium housing projects and offices.
The Yamuna Expressway connects the Noida region with Jewar airport, Mathura, Vrindavan and Agra, which widens the buyer base for second homes and weekend stays.
M3M India has announced branded residence tie-ups with Trump Towers, Jacob and Co and ELIE SAAB, showing growing developer focus on global brand partnerships in NCR.
M3M India announced a ₹2,100 crore investment in the Jacob and Co Noida project and expects about ₹3,500 crore in revenue over three years, as reported by PTI on 16 October 2025.
Delhi NCR has a growing group of buyers who want a home with hotel-style services and a global design label, including HNIs, NRIs, business families and senior executives. Branded residences answer this demand with managed services, designer interiors and tight security, but supply in Noida is still thin, especially with a high-jewellery house behind the design.
M3M Jacob and Co Residences is positioned for this buyer. The 3, 4 and 5 BHK homes offer space, privacy and branded design, and the planned phase-two serviced residences add a managed option. Any rental, serviced-stay or commercial use is subject to the approved plan, society rules and local regulations, so confirm permitted use with the developer and a legal adviser before planning it.
This is the first Jacob and Co housing project in India, and global brand collaborations are limited in Noida.
Sector 97 is on the Noida Expressway, a mature premium corridor with strong road links.
Noida International Airport began commercial flights on 15 June 2026, which supports long-term demand across the Noida belt.
Very few apartments per floor on about 6 acres keep privacy high and supply limited.
Homes from about ₹7.75 Crore up to about ₹23 Crore let buyers pick a size and budget.
M3M India is delivering several branded projects in NCR, including Trump Towers, Jacob and Co and ELIE SAAB.
Gallery
Price & Villa Types
Plot About 2,500 sq. ft. - about ₹7.75 Crore at about ₹31,000 per sq. ft.; booking ₹25 Lakh as per listings
A large branded residence with deck balconies, suited to a family that wants a design-led home on the expressway. Exact carpet area is as per the approved plan.
On Request
Plot About 4,500 sq. ft. - about ₹14.4 Crore at about ₹32,000 per sq. ft.; booking ₹50 Lakh as per listings
A spacious residence with very few units per floor for privacy. Confirm the floor layout on the approved plan.
On Request
Plot About 6,400 sq. ft. - about ₹23 Crore at about ₹36,000 per sq. ft.; booking ₹50 Lakh as per listings
The largest residence in the project, suited to joint families and entertaining. Some listings show one unit per floor for this type.
On Request
Plot About 100 serviced ultra-luxury residences planned in phase two as per the launch press
A managed residence option announced for the second phase. Sizes, prices and service scope are not confirmed; request details from the sales team.
On Request
Prices and areas are indicative and subject to change. Speak to your ARISE consultant for the official price sheet.
Floor Plans
Detailed floor plans and unit layouts are shared confidentially. Please request the plan set from your consultant.
Request Floor PlansMaster Plan
Landscaped gardens, sky decks, private clubhouse, retail promenade and structured parking — every square metre of the master plan is choreographed.
Amenities
Location Advantages
Construction Updates
Structure work at slab-level, façade envelope, MEP roughing-in and finishing progress are photographed and shared with our clients every quarter.
Nearby
Builder Profile
M3M India is one of North India leading real estate developers, with projects in Gurugram, Noida and Panipat. Its promoter Pankaj Bansal also founded Smartworld Developers. M3M India has announced branded residence partnerships with Trump Towers, Jacob and Co and ELIE SAAB, and announced the Jacob and Co Residences launch in Noida on 16 October 2025.
Jacob and Co is a global high-jewellery and watch house founded by Jacob Arabo in 1986 and known for its bold designs. Its earlier residential ventures include Jacob and Co x Binghatti Residences in Dubai, and the Noida project is its first housing project in India. Buyers are encouraged to verify the RERA record, land titles and approvals before booking. Another branded launch from the same group is M3M Elie Saab Noida.
More by M3M India with Jacob and CoGoogle Map
Frequently Asked
M3M Jacob and Co Residences is an ultra-luxury branded residential project in Sector 97, Noida, on the Noida Expressway. It is developed by M3M India in partnership with Jacob and Co and is the first housing project in India under the Jacob and Co brand.
It is in Sector 97, Noida, Uttar Pradesh 201304, on the Noida Expressway corridor, with road links to central Noida, Greater Noida, the DND Flyway and South Delhi.
Listings show the 3 BHK from about ₹7.75 Crore at about ₹31,000 per sq ft, the 4 BHK near ₹14.4 Crore and the 5 BHK near ₹23 Crore. The company quoted ₹14 to ₹25 crore for its premium homes at launch, and some portals show different starting prices, so please confirm the current price sheet.
The RERA number quoted by the press and most listings is UPRERAPRJ690055/10/2025. Please verify it on the official UP RERA website before paying any booking amount.
The project offers 3, 4 and 5 BHK residences with a servant room, at about 2,500, 4,500 and 6,400 sq ft as per listings. Some portals show smaller sizes, so confirm the exact carpet and super area on the approved plan.
Portals quote about 258 units across four towers, and one listing mentions five towers. The launch press cited about 150 residences in phase one and about 100 serviced residences in phase two, so confirm the exact figures from the RERA certificate.
The company said the project is on a site of about 6 acres, and some listings quote 5.82 acres. Confirm the exact area from the RERA registration.
The project is under construction. Listings cite possession between 2028 and 2031, with July 2030 appearing often. The binding date is the one on the UP RERA certificate and the builder buyer agreement.
Listings show a 25:25:25:25 plan and a booking amount of ₹25 Lakh for 3 BHK and ₹50 Lakh for 4 and 5 BHK. Plans and offers can change, so confirm the current schedule and extra charges in writing.
M3M India announced the launch on 16 October 2025, with Jacob Arabo, founder and chairman of Jacob and Co, present at the event.
The developer is M3M India in partnership with Jacob and Co. Portals list the RERA promoter as Mayfairsky Estates Pvt Ltd, which you should verify on the RERA certificate.
Jacob and Co is a global high-jewellery and watch house founded by Jacob Arabo in 1986. Its earlier residential ventures include Jacob and Co x Binghatti Residences in Dubai, and the Noida project is its first in India.
Listings highlight a clubhouse, sky lounges, terrace gardens and deck balconies, with low-density floors for privacy. Please request the brochure for the full confirmed amenity list.
The launch press said about 100 ultra-luxury serviced residences are planned in phase two. Sizes, prices and service scope are not confirmed, so ask the sales team for details.
It has a global brand, an expressway location and limited supply of branded homes, but the ticket size is high and rental yields on luxury homes are usually low. Returns are not guaranteed, so compare per sq ft prices, verify approvals and plan for a long holding period.
Jacob and Co Residences is in Sector 97 with 3, 4 and 5 BHK homes of about 2,500 to 6,400 sq ft, while M3M Elie Saab Noida is in Sector 98 with serviced residences and 3 BHK plus utility homes. Both are branded launches linked to M3M India.
M3M India has announced branded tie-ups with Trump Towers, Jacob and Co and ELIE SAAB.
Noida International Airport at Jewar began commercial flights on 15 June 2026 and is reached via the expressway network. Drive times vary with traffic and route, so confirm them on a site visit.
NRIs and OCI holders are generally permitted to buy residential property in India, subject to FEMA and RBI rules, and agricultural land, plantation property and farmhouses are not permitted. They usually need a valid passport, funds through NRE or NRO accounts, and documentation. Please consult a legal or tax adviser and ask the sales team about the NRI process.
Banks generally lend on RERA-registered projects with approved plans, and terms vary by bank and by ticket size. Confirm loan availability and bank approvals for this project with the sales team.
Submit the enquiry form on this page or call the sales team to arrange a visit in Sector 97, Noida, and to receive the brochure, floor plans, price sheet and payment plan.
Unit sizes, prices, charges, amenities, unit counts, land area and possession timelines are indicative, collected from press reports and property portals that do not always agree, and are subject to change without notice. Prices exclude registration, stamp duty, taxes, parking, club and other charges. Distances and drive times are approximate and vary with route and traffic. Images are for reference only. The RERA number UPRERAPRJ690055/10/2025 is quoted from the press and listings and should be verified on the official UP RERA portal before any payment. This page is not a legal offer and is not affiliated with the developer or Jacob and Co. We are not financial or legal advisers.
Last updated: 2026-10-22
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